Does this sound like you?
They've trusted me
What I bring.
Strategist and operator. I set the direction and I execute, through the eyes of someone who has faced the same trade-offs.
I set the strategy and I get my hands dirty: I act on team organization and hiring, on plan priorities, as well as on your stack and acquisition channels. You walk away with concrete solutions, deployable right away or that I execute with you.
I simplify the issues, I cut through the ambiguity, I frame the real stakes. You know where you're going, why, and where to start.
I've founded, raised, scaled and sold companies. When I look at your marketing, I look at it through the eyes of someone who has faced the same trade-offs, with her own team and her own results on the line.
Real results.
Post-raise fintech (B2C and B2B2C)
Structured the post-raise marketing strategy, AARRR measurement framework, budget allocation plan and hiring.
HR tech SaaS scale-up (+€50M ARR)
Shift from activity-based marketing to performance marketing, attribution overhaul, move upmarket.
About.
15 years as a CMO and founder in tech. Former Partner and CGO at Bankin' (exit in 2022). Since then, I've built AI-native products and supported many companies in their launch and growth.