What I bring to a large organization.
In a startup, a strategy is decided in weeks and rolled out in months. I bring that cadence: fast decisions, measured tests, short iterations. Your projects move forward instead of getting stuck in validation cycles.
Large organizations excel at producing strategies. The challenge is landing them. I design plans built for execution: who does what, with what resources, measured how. The deliverable is a working tool, not one more presentation.
Your teams hear about AI everywhere and use it little, or poorly. I transform practices concretely: identifying high-impact use cases, choosing tools, training teams, redesigning workflows. I build AI products myself — I know what works in production and what stays a demo.
Where I step in.
Scoped engagements, with a deliverable and timeline defined together.
Aligning a leadership team around an actionable marketing or communications plan. Decision workshops, clear trade-offs, an operational roadmap.
Clarifying the positioning and benefits of an offer, a platform or an internal product. Making what your teams have built legible, for internal and external audiences alike.
Audit of current practices, identification of priority use cases, tool rollout and training. Your teams gain production speed and refocus on strategy.
They've trusted me.
Aligned the leadership team around a communications plan designed to be deployed. Trade-offs, prioritization, operational roadmap.
Clarified the product marketing of an internal tech platform: positioning, benefits, messaging for internal users.
Brand strategy and communications campaigns (Publicis).
How it works.
A scoped engagement with a deliverable and timeline defined together. I work directly with your teams: workshops, interviews, producing the deliverables. The format fits your organization: a few weeks for a strategic alignment or a product marketing project, a few months for an AI practices transformation.