Two formats, one goal.
Your CMO has left, or you've never had one. I take on the role while you recruit, or to validate whether you need to hire at all. I manage the team, structure the strategy, and report to the CEO and board. You keep the momentum during the transition.
You have a marketing team in place. It needs a senior eye to challenge the strategy, prioritize the work, and level up. I step in several days a month, embedded in your organization, to bring the seniority that's missing without the cost of a full-time hire.
What I take on.
From diagnosis to execution, I cover the marketing function end to end.
Audit of what exists, definition of the marketing plan, budget allocation, channel choices. You know where to invest and why.
Structuring roles, recruitment, upskilling, setting up rituals and reporting. Your team knows who does what and how to measure its results.
KPI framework, attribution, dashboards. You make decisions on data, not on intuition.
Integrating AI into your team's marketing workflows: content production, data analysis, automation. Your teams gain speed and focus on high-value decisions.
How it works.
We set the cadence based on your needs (several days per week or per month). I work remotely and on-site as needed. I report directly to the CEO and/or the board.
We start with a diagnosis: data, team, tools, market. That diagnosis leads to a prioritized action plan. Then I execute with your team or oversee the execution.
Which companies is this for?
Tech startups and scaleups, from pre-seed to Series C+, B2B or B2C. CEOs looking for a senior marketing relay. Boards that want to structure the marketing function before or after a raise.
Case studies.
Post-raise fintech (B2C and B2B2C)
Structured the post-raise marketing strategy, AARRR measurement framework, budget allocation plan and hiring.
HR tech SaaS scale-up (+€50M ARR)
Shift from activity-based marketing to performance marketing, attribution overhaul, move upmarket.