Sophie Halliot

Founder, operator, strategist.

I've been doing tech marketing for 15 years. I've founded companies, built teams, launched products, raised funds and taken part in an acquisition. I've worked in B2B and B2C, in France and internationally. That path puts me in a position to be your "side partner": when I look at your marketing, I see what's missing and what's stuck, because I've lived through the same situations.

My through-line: build brands, create categories, build growth engines.

15 years

in tech marketing

8M+

Bankin' users

€40M+

raised

working languages

How I work.

I think like a founder.

Every euro counts. Every decision has to move closer to the result. I won't recommend anything I wouldn't do with my own money.

I do as much as I advise.

When I work with a team, I produce, I measure, I adjust. My clients say it's both strategic and very hands-on, concrete and immediately applicable.

I say it straight.

If the problem isn't marketing but the product, the organization or the pricing, I'll say so. The goal? To save you time.

Key milestones in my journey.

Since 2022

Fractional CMO, strategic advisory and sparring

I support tech companies at various stages: post-raise marketing structuring, move upmarket, repositioning, AI practices transformation... My clients range from pre-seed startups to Series C+ scale-ups, in B2B as in B2C.

Fractional & Interim CMO Strategic positioning Sparring

2023

DESTINEES

After the Bankin' acquisition, I founded DESTINEES, an AI-powered immersive recruitment platform. The product found its market in education and is profitable.

2016-2022

Bankin' / Partner and Chief Growth Officer

I joined Bankin' and supported the company for 6 years, through to its acquisition in 2022. I unified the marketing and revenue teams to drive growth across 3 European markets, with ROI-positive acquisition from day one and the strongest brand awareness of any finance app in France. I also led the PSD2 regulatory transition and contributed to the fundraises and the exit.

8M+

users

people managed

15+

strategic partnerships

€40M+

raised, through to exit

2016-2022

Bridge / CMO and Partner

Alongside Bankin', I created and grew the marketing function of Bridge, the group's B2B arm that became an independent company. Brand creation from scratch, building awareness as one of the leading open banking platforms in Europe. Set up the lead generation strategy (CRM, ABM, content, SEO, SEA). Led the enterprise go-to-market across financial services and fintechs.

pipeline and revenue

0 → 1

brand built from scratch

2015-2016

Growth strategies for mobile apps

My specialty at the time: getting any app to #1 on the App Store in 4 hours. Notably led the launch of Zenly in France (later acquired by Snapchat). Brand creation, category creation and building the growth engine for B2C apps with strong viral potential.

App Store

to get there

2012-2016

Bobler and LiPP / Co-founder and COO

My first companies. Bobler, a mini-podcast app with strategic partnerships with major French cultural institutions. Then LiPP, a video editing app selected as an "Apple Best Social Media App". Brand creation, product development and user acquisition from A to Z.

downloads in 6 months

countries (Europe, Asia, US)

2011-2012

Publicis Royalties

Started my career in brand strategy and communications campaigns for Castorama (Kingfisher Group), Radio France, Malakoff Médéric, Alcatel-Lucent.

Teaching and mentoring.

Guest lecturer in growth and branding at the SciencesPo Paris incubator and the École de l'Innovation since 2015. Workshops and courses on acquisition, positioning and strategic narrative.

Mentor at Article 1, a nonprofit supporting the professional integration of young people from disadvantaged backgrounds, since 2021.

International.

I've managed products and strategies across Europe, the United States and Southeast Asia. I work in French, English and Spanish.