Sparring for marketing leaders

Step back to move forward.

You're a CMO making structural decisions every week: budget, team, positioning, channels, pricing. You need an outside, experienced perspective that understands your challenges — to challenge your ideas and solve concrete problems in session.

What we do in a session.

Every session starts from what's on your plate. We work on what matters to you this week. A few examples:

Strategy.

Validate a marketing plan, decide between two directions, prioritize the quarter's work.

Organization.

Structure your team, clarify roles, prepare a hire, decide what to keep in-house or outsource.

Conversion and growth.

Analyze your funnel, spot the blockers, revisit your acquisition strategy (channels, budget).

Leadership stance.

Prepare a board presentation, handle a tricky people situation, step out of the day-to-day to weigh in on company strategy.

AI transformation.

Identify the AI use cases that matter for your team, choose the right tools, structure adoption.

What sets me apart from a coach.

I'm an operator and founder. When you come to a session with a problem, we solve it together. We look at your data, we challenge your assumptions, and we walk out with a decision or an action plan.

How it works.

90-minute sessions every 2 weeks, remote. You share your topics ahead of time. Each session produces a summary with the key decisions and actions.

Ad-hoc 30-minute calls available between sessions to handle an urgent matter or a trade-off that can't wait.

A 3-month commitment, to give results time to show.

Who is this for?

First-time CMOs who want to accelerate their growth. Marketing directors in a transformation phase who need a senior counterpart. Founders who run marketing themselves and want to structure their approach.

Case studies.

Lifestyle app B2C (15 million users)

Sparring with the CMO on brand strategy, conversion funnel optimization and structuring the marketing team.

See all case studies